The Best Facebook Ads for Plumbers
Get local homeowners needing plumbing service
If you’re looking for plumbing advertising ideas, look no further than Facebook.
As the owner of a plumbing company, you may not think of Facebook as a viable place to spend some of your marketing budget to get in front of more potential customers—but what if I told you could get in front of real homeowners, needing plumbing services, in your service area? And then what if I told you could get them at a really low cost per lead?
That’s where Facebook paid ads come in—because they work for plumbers. And I’m going to tell you how.
If you’re like most of the plumbing companies we work with, your business has either a non-existent or borderline abysmal Facebook presence. I get that it can be hard to wrap your head around Facebook as a viable marketing strategy when you typically associate the platform with political rants and baby photos.
And, admittedly, the way most small businesses carry out their social media strategy (a.k.a. sporadic and ad-hoc posts without proper promotion) is probably a waste of time and unlikely to generate leads.
But Facebook advertising is different—or at least worth testing for your plumbing company. There are several different types of Facebook ads your business can take out depending on your objectives. Some of the Facebook ad types aren’t going to be super relevant to your plumbing business, so for the sake of saving you time, I’m only going to include the ones we’ve had success with for plumbers, including plumbing ad examples.
Here is an example of a plumber website template
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Plumber Facebook Lead Form
This is a example of a Facebook Lead Form. Lead ads are the best way to run lead generation campaigns on Facebook and Instagram. Lead ads let people show their interest in a product or service by filling out a form in the ad with their details and allowing a business to follow up with them.
Businesses of all sizes and varying industries use lead ads to find new customers who are likely interested in their products or services. Lead ads allow you to collect information from potential customers. The information you can collect includes, but isn’t limited to, names, email addresses, phone numbers, and more. In addition, you can ask people custom questions that you care about.
Lead ads can be used to collect sign-ups for newsletters, price estimates and business information, making them a great way to identify potential customers and share relevant information with them in the future.